2012 - A great year for Swedish fashion exports!

Last year was a good year for Swedish fashion exports. Despite the financial crisis the Swedish fashion industry as a whole is moving forward. 

One of the winners is the brand Tiger of Sweden which for 2011/2012 noted a all-time high with an increase in turnover by 12 % to 765 million SEK. 

When in London I visited Carnaby Street and found We are the Superlative Conspiracy, in which I myself am a shareholder....and have lost a small fortune....

Further on Carnaby Street you also find flag ship stores for Cheap Monday and Monki, both brands have been absorbed into the H&M group.

 

One brand that has been making it on the international market is of course Acne, which has been frequently used in international fashion magazines.Today Acne is  sold by 700 carefully chosen retailers in 45 countries.

Other succesful brands are of course J. Lindeberg, Nudie, Filippa K, Björn Borg and Odd Molly. 

Next predicted success is SWEF -The Swedish Fish which according to the young founders themselves is "Based on the lifestyle of swimmin’ your own way and go BIG with it. Kickin’ straight outta the snow-, skate-, wake- and streetculture in a combination of taking it to the next level." They have already made head lines taking on a big candy producer....

In summary, fashion is becoming big business in export dependent Sweden!